Head - Paid Search Marketing - eCommerce

- Head the performance marketing function with reporting into one of the founders

- Lead digital marketing to implement paid marketing strategies and tactics to support growth and acquisition of new customers

- Set immediate and long-term goals for internal teams. Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit.

- Work on building the go-to-market strategy for new channels, verticals, geographies and work closely with leadership to help scale business

- Drive marketing on various performance marketing channels and be adept at Media buying, social media marketing, adwords, affiliate marketing, etc.

- Identify trends and insights, and optimize spend and performance based on the insights o Partner with internal creative teams to develop integrated marketing messaging and creative execution

- Budget and execute multi-channel acquisition strategy (digital/offline) in conjunction with the business team's requirements

- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic

What You'll Need:

- 7+ years of experience in digital marketing, as well as designing and implementing successful marketing campaigns.

- Advanced knowledge of analytics. Ability to synthesize data, make data-driven decisions.

- Ability to work in a fast-paced challenging environment

- Strong leadership skills and proven expertise in elevating team performance.

- Self-motivated and strong collaborator

Preference:

- Expertise in e-commerce/consumer internet companies, travel, or Ed-Tech companies