Posted By
Posted in
Sales & Marketing
Job Code
1425168
Responsibilities:
Platform Operations & Delivery:
- Lead the operational execution and continuous improvement program for the ZAIDYN recommendation engine platform.
- Oversee the seamless integration of ZAIDYN with Salesforce, marketing automation platforms, and other relevant data sources.
- Manage the ongoing development and refinement of ZAIDYN's capabilities to optimize personalized marketing recommendations for individual doctors.
- Lead and collaborate with cross-functional teams, including data science and IT, to ensure successful platform implementation and ongoing maintenance.
Marketing Operations Leadership:
- Provide strategic direction and oversight for ZAIDYN's role in driving successful omnichannel marketing campaigns for the pharmaceutical industry.
- Leverage your understanding of the digital marketing ecosystem (customer data, analytics, content management) to optimize campaign performance through ZAIDYN's recommendations.
- Ensure data-driven decision making throughout the marketing operations process for optimal campaign effectiveness.
Team Management & Project Leadership:
- Lead and manage a team of specialists responsible for ZAIDYN operations and continuous improvement initiatives.
- Utilize strong project management methodologies (Agile/Scrum) to deliver projects on time and within budget, leveraging tools like Jira or similar platforms.
- Foster a collaborative and results-oriented team environment focused on continuous learning and improvement.
Qualifications:
- Bachelor's degree in Engineering, Operations Management, Information Systems, or a related field.
- At least 5 years of hands-on experience leading the execution of complex marketing operations programs, utilizing various platforms (Veeva, Salesforce Marketing Cloud, Adobe).
- Minimum 1-2 years of experience integrating AI/ML-driven recommendation engines with marketing operations, collaborating with data science and IT teams.
- 3+ years of project/program management experience with demonstrable delivery success.
- 2+ years of direct people management experience.
- Strong understanding of the digital marketing ecosystem and how technology-driven data management and analytics improve personalized marketing campaigns.
- Experience leading marketing program execution using Agile/Scrum methodologies and project management tools.
- Excellent communication, interpersonal, and change management skills to lead and influence cross-functional teams effectively.
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Posted By
Posted in
Sales & Marketing
Job Code
1425168