Head - Offline & Brand Marketing - Startup - IIT/IIM/MICA/ISB/MDI

Job Description :

Role title : Head - Offline & Brand Marketing

In a short time, CARS24.com, has completely simplified the way a consumer sells his old car.

- Sell your car in 30 minutes, Get paid instantly.

- We are in stealth mode. CARS24.com is the fastest growing tech company of 2016 and is building a super exciting business that is crazily disrupting the way pre-owned cars are transacted in the market. For a fact, the used car industry in India has been the center of attention in the slow growing automotive industry. According to a research by CRISIL, in the last year, demand for used cars has soared with over 42 lakh buyers. Few years ago, the ratio of new cars to used cars was 1:1.2 which is now at 1:2.2 which basically means there are 22 used cars in the market waiting to be bought for every 10 new cars sold. Simply put, the used car industry in India is almost 2.5 times bigger than the new car industry. For last 2-3 years, the used car industry has started growing at a 20% CAGR.

- CARS24.com has already become India's largest supplier of used cars and is transacting thousands of cars per month across 12 locations with 43 physical centres across India. Along with online dominance, CARS24.com also has a strong offline/conventional reach because of its widespread centres.

- However, we are not chasing growth. It is happening because we have cracked a problem that no one has done before. Thus, we also do good profits on every transaction that makes us a rare technology business in India that is proving that aggressive AND profitable growth is not a myth.

- Led by second time entrepreneurs with stellar profiles such as (A) Wharton, IIT Bombay, Sequoia Capital, McKinsey, and (B) BCG, IIM Calcutta, Forbes 2016 Asia 30-under-30, Forbes 2015 India 30-under-30, CARS24.com has built a team of incredibly special talent. We seem to attract very strong people who have been entrepreneurs in the past and worked at top Fortune 50 companies. However, the special thing about all our folks is that they feel a strong need to solve a problem that is worth solving and that pushes the innovation bar.

- If you feel the same way, strong enough, write to us and we could explore the piece in the puzzle that we could solve together.

For the position of Head - Offline Marketing, we are looking for the following attributes :

Strong Marketing strategy & Communication experience :

- Strong exposure & marketing skills in concept to execution via a consumer-first mindset.

- Demonstrated experience in building some of Indias/ world's most trusted & loved brands.

Media buying experience :

- Experience in media planning & buying for both ATL (TV/Print/Radio/OOH) and BTL (Events/Activations).Note that strong ATL experience is a Must

Strong problem solving & analytical ability :

- Extremely lucid thinking and structured approach to problems.

- Data is King mindset when taking decisions, combined with the priceless - Marketers gut

Leadership Skills : Demonstrated ability to manage large teams and be able to switch between macro and micro views on the business.

Entrepreneurial mind-set : Very high accountability and self-propelled drive to find issues/areas to contribute in, and lead completely from concept to execution.

Prior work Experience :

- 7 to 10 years. Preferably in FMCG, Telecom or Automobile marketing & brand building experience with very strong education background IIT/IIM/ MICA/ISB or similar.