Head of Marketing - Hospital/Healthcare

Our client is a leading multispecialty hospital, well-known for undertaking some exceptional and distinctive surgeries, but with a touch of charity and humanity. Each of their achievements has earned them national and international recognition for undertaking medical advancements.

They aim to achieve Clinical Excellence with Social Relevance. They aim to make quality healthcare affordable to everyone in India. They have undertaken various initiatives to achieve this and have been successful with each one of them. They believe in prevention through education and in scientific and customised rehabilitation.

Armed with a team of dedicated and highly qualified doctors, our client is going from achievement to achievement and putting Indian medical services on the world map. They serve various departments like Orthopaedics, Plastic and Cosmetic Surgery, Maxillo Facial Surgery, Accidents and Trauma, and other specialities. They also undertake non- surgical services, ancillary services and have special clinics.

Our Client is looking for a Head of Marketing to help them with their Marketing needs. The job responsibilities will be as below

- Set up a strong Marketing Department

- Devise a diversified and comprehensive marketing plan for integration into the larger hospital business plan

- Develop and strategize all marketing, advertising, media, public relations, external relations, strategic partnerships, and internal communications as well as the volunteer and community relations program

- Design the detailed yearly marketing activities like Direct Marketing Campaigns, Outdoor Promotions, ATL/BTL Activities Market Development Programme, Corporate & Medical Brochures, Promotional leaflets, Direct mailers/newsletters, Event Calendar, Maintenance of Website, Arranging PR meet & Press Conference, Advertisement Plan(Print/Electronic/Radio) other Co-branding programs.

- Work with top management to ensure that appropriate policies and procedures are in place to implement & execute strategic marketing, business development and public relations initiatives as well as to comply with regulatory and compliance directives.

- Provide direction for hospital interactive marketing and web development activities, including Social Media initiative (Supervise Manager of Interactive Marketing/Web Development).

- Help make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization

Location: Bangalore

HR Team