Head - New Product Development - Retail/FMCD/Online

Role: New Product Development

About Us:

We build global digital brands from India by partnering with the right entrepreneurs, investing into the business and bringing our expertise to scale the brand. We are a team of passionate digital-first professionals who bring hands-on experience and requisite domain knowledge with a proven ability to scale businesses selling on e-commerce platforms. We truly believe and live by our value of Caring Meritocracy and are looking to hire people who are curious, agile and who thrive in collaborative, hustle and emerge in working environments.

Our Vision:

Bring Joy to customers by building global brands for the digital age

Our Mission:

Partner with the best founders to grow digital - brands using technology

Our Values:

Think Big - Think 100x. Use technology for non- linear growth. Failure & experimentation are essential for growth

Fair, Fast & Founder Friendly - Be partner of choice, who is ethical, transparent and collaborative

Customer Delight - Customer love matters. Each of our brands needs to be in the top decile of consumer experience

Caring Meritocracy - Attract and grow the best talent. Create an inclusive culture where the best ideas win and you have the obligation to engage and dissent

Frugality - We are frugal with capital and use innovation to grow our brands in a sustainable manner

Responsibilities:

- Own the New product development roadmap for wearables and hearables categories

- Identify new trends basis customer insights, marketplace feedback and trade fair/factory trends

- Identify gaps in product form factors, improve user engagement on Pebble app

- Advocate technology design for various segments (entry, mid, premium) of products balancing costs and quality

- Formulate technology roadmap by acting as SME and talking to IC and sensor manufacturers

- Conceptualize new features based on customer needs, increase accuracy of existing features, understand market demand and benchmark competitor products

- Gathering insights on new product categories & using them to create product briefs

- Evaluating product samples, and managing sample testing & feedback

- Finalising product claims & features for final launch

- Evaluating market scenario, competition, & price points to find relevant gaps in the market

- Evaluating packaging options, relaying briefs to packaging team, & finalising packaging options

- Managing network timelines of all new developments, & coordinating with relevant teams to launch products on targeted timelines

Requirements:

- 4-5 years OF experience in New Product Development

- Excellent interpersonal and communication skills

- Ability to work in a fast-paced, team-oriented environment