Head - New Product Development/Innovation/Marketing - FMCG - IIM/ISB/FMS/MDI

Head - New Product Development/Innovation - Private Brands - FMCG/ Ecommerce - Private Label

QUALIFICATION & EXPERIENCE:

- MBA from Tier 1 institute, preferably in a Marketing

- 10+ years- work experience in Marketing & New Product Development//Innovation with Top Notch FMCG-Private Brands/ Ecommerce - Private Label

Proven ability in:

- Leveraging consumer insights

- Understanding & developing financials

- Developing consumer driven strategy

- Developing & managing all elements of the marketing mix

- Innovation delivery

- Delivering successful projects by leading a cross-functional team

- Influencing peers and executive level in both a local & global context

- Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovation funnel

- Category Insights, Idea generation and converting them into NPD roadmaps

- Build customer & consumer insights through various interactions

- End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases

- Conduct market assessments & Feasibility Studies for new projects

- Develop Product briefs with Research & Development teams and cross function teams

- Responsible for Market Validations of NPD projects

- Develop Launch Plans including communication development for New Products

- Lead the Product launches and post-launch reviews

- The Opportunity space is large and diverse, as well as attractive & Challenging.

- This Role will require Strong Strategic Skills, as it will lead the thinking on Overall Strategy, Business Model, right financials and Trademark Strategy for Participation across the various geographies & categories within India

- A key part of this role is to also ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points.