Head - Network Marketing & Digital - Entertainment TV Channel

Head- Network Marketing & Digital for a leading Entertainment Tv Channel based out of Chennai (17-2

JD :

- Responsible for Strategic Digital Marketing initiatives to promote products, brand, website, mobile applications, design, content etc

- Responsible for planning and managing media marketing

- Responsible for brand and product management and concept implementation

- Responsible for tactical implementation of media and digital marketing initiatives

- Responsible for overall communication plans relevant to the brand and in sync with the organisational goals

- Responsible for Advertising, Public Relations and promotion management activities

- Responsible for engaging Ad Sales team and finalize sales strategies for revenue optimization

Cost KRAs :

- To maintain very strict control over costs and ensure that costs are well below the budgeted numbers;

- Overall the marketing spends should be well within the management approved budgets;

Team KRAs :

- To build a very strong team of professionals who are highly performance oriented

- The position is based out of Chennai

- The position will be reporting to the President @ Corporate Office, Chennai

- Must have experience in Marketing, Communication, Branding & Digital platforms

- Experience in Television, FMCG, Telecom preferable