Head - Network Expansion - Automobile

- Conducting competitive analysis, pricing, promotions, channel strategy, consumer satisfaction, NPS for categories; spearheading sales, inventory and operations in line with profitability objectives

- Responsible for the development and management of national B2B Demand Generation marketing programs, including strategic planning, budget management, execution, and ROI tracking.

- Increased market penetration by coordinating with and supporting the sales channel.

- Conducting periodical review meeting for assessing the on time promotional event progress, coordinating with service department for the feedback of product & consumer insight.

- Conducting ATL and BTL activities to ensure Product and Brand Promotions. Effectively measuring on ROI of the events.

- To ensure successful roll out of several Promotional offers and to conduct the customer engagement programs in and around the TG.

- Studying the market for prospects and developing strategies to enhance business.

- Developing marketing collaterals for all marketing activities and events/exhibition-coordinating copy and design

- Conceptualizing and implementing sales promotional activities as a part of market development and brand building effort.

- Providing assistance in achieving financial targets for the year for the Region via different promotional and marketing activities.

- Responsible for maintaining the client database for various Marketing events.

- Accountable for End to End management for all co branded marketing programs with partners through tie ups and alliances.

- Demonstrated efficiency in developing corporate tie-ups for continuous revenue generation and adding to the top-line and bottom-line of the company.

- Ensuring high Product Display Share and Visibility share in Multi Brand Outlets and Modern Trade Outlets.