Head - Monetization - Startup

Company: Growing Startup in Mobile focused Browser

Position: Head of Monetization

Location: Gurugram

Job Summary:

This role will be responsible for developing and implementing monetization strategies, optimizing existing revenue streams, and exploring new opportunities to maximize profitability.

The ideal candidate will have a deep understanding of the mobile app ecosystem, a proven track record in monetizing Android apps, and strong analytical and strategic skills.

Key Responsibilities:

Monetization Strategy:

- Develop and execute a comprehensive monetization strategy for our Android app.

- Analyze market trends, user behavior, and competition to identify new monetization opportunities.

- Drive innovation in monetization models to enhance user experience and increase revenue.

Ad Revenue Optimization:

- Manage and optimize in-app advertising to maximize ad revenue (across CPM, CPI, CPC, affiliate, etc. campaigns).

- Collaborate with ad networks and partners to negotiate favorable terms and agreements.

- Implement A/B testing and analyze data to improve ad performance and user engagement.

In-App Purchases and Subscriptions Against Points Burn:

- Oversee the design and implementation of in-app purchases and subscriptions.

- Work closely with product teams to create compelling premium Ad features.

- Continuously analyze user feedback and data to refine and improve the monetization strategy.

Creative monetization avenues

- Conceptualize and implement new and differentiated monetization strategies (eg. search engine deals, brand deals, etc.)

Data Analysis and Reporting:

- Utilize data analytics tools to monitor key performance indicators (KPIs) related to monetization.

- Generate regular reports on revenue, user engagement, and other relevant metrics.

- Provide actionable insights to inform decision-making and strategy adjustments.

User Experience and Compliance:

- Ensure that monetization strategies align with a positive user experience.

- Stay informed about industry regulations and ensure compliance with relevant policies.

- Collaborate with cross-functional teams to balance monetization goals with user satisfaction.

Qualifications:

- Proven experience in monetizing Android applications, with a successful track record of driving revenue growth.

- Deep understanding of the mobile app ecosystem, advertising technologies, and in-app purchase models.

- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.

- Excellent negotiation and relationships with ad networks, agencies and partners.

- Experience with A/B testing and data-driven decision-making.

- Strong leadership skills and the ability to collaborate effectively with cross-functional teams.

- Knowledge of industry regulations and compliance in mobile app monetization.