Head - Modern Trade - Liquor

Building & Managing the team, zone wise to manage key accounts.

Develop and monitor sales objectives on monthly/ quarterly and annual basis for the team.

Exploring business potential, opportunities & clientele to secure profitable business volumes and designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility, engagement & recall.

Maintain relationships and establish a strong rapport with all the key accounts for ensuring overall pipeline & revenue growth.

Develop sales and marketing plans for HORECA & MT and drive team for achievement and growth.

Set Processes & Systems in place.

Ensure proper usage of the brand and promotional elements and measure effectiveness of consumer activations with the help of Marketing team for execution of the activations/launch.

Maintain the organisation's standards and guidelines with respect to Quality, distribution, visibility, promotion, price, and persuasion at the account