Head - Modern Trade - FMCG/FMCD

Head - Modern Trade

- To strategies Long Term and Short Term Modern Trade Business Strategy ,To strategies E Commerce Strategy

- Plan Growth ,Responsible for Modern Trade Sales and Margin, Develop Top to Top relationships to drive the e commerce business.

- Strong Account Management with good negotiation skills is preferred. Strategic Planning and merchandising

- Channel responsibility of primary and secondary sales for the assigned Chains

- Ensuring profitability as per company mandate and taking necessary steps to improve model/channel mix

- Devising marketing plan, promotional activities and sell-out plan in consensus with organization and Channel partner

- Analyzing competition movement, devising strategies and meeting strategic goals at category level

- Analyzing Model level & account level value chain to keep positive Gross profit at account level

- Ensuring timely payment collection from Trade partner and keep check on account payables

- Develop deep long-standing relationship with Buyer to execute strategic goals, Product planogram and own the terms of business

- Demand planning by taking account forecasts, past trends & Sales targets to reduce Long Term inventory and improve profitability

- Keeping checks on Fill rates, lead time, order management, delay in deliveries, rejections etc.

- Manage business relationship with large retailers

- End to end account management - SPOC for all business-related requirement of Key Account

- Able to plan and execute retail marketing initiatives with the marketing teams of Retailers and marketing. Understands retail marketing, budgeting and execution.

- Analyze sales trends & engage with regional sales teams to improve productivity.

- Ensure monthly and qtrly targets are met.