Head - Modern Trade - FMCG

Work Description/ Responsibilities:

Responsible for Market share in national key Accounts for various Modern trade channels

Negotiating TOT [Delivering Topline as per AOP, Gross Margins and managing Trade Spends with sales promotion planning along with JBP closure with the account]

Tracking competition activities/Price Benchmarking/Partnerships at regional and national level along with internal sales operations team and customer's regional team to analyze any threat to Market share within

Collaboration with internal stakeholders (SCM, Finance, Quality) for enhanced customer centricity

Budgeting and forecasting for incorporating the spends/provisions as per product

Sales Promotion Planning Planning internal marketing calendars of promotions, activations and New Product introduction and aligning the same with customers and ensuring implementation through Sales operations team