Head - Modern Trade - FMCG

Key Responsibilities :

- Achieves Modern Trade sales operational objectives as per strategic plans and reviews and contribute Modern Trade sales information and recommendations for preparing Strategic plan;

- Meets Modern Trade sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions

- Establishes sales objectives by creating a sales plan and quota for channels and areas in support of national objectives together with Customer Business Plans in collaboration with Marketing.

- Maintains and expands customer base by counselling Key Accounts / channel sales Managers; building and maintaining rapport with key customers; identifying new customer opportunities.

- Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; tracking competitors.

- Implements trade promotions along with Marketing by publishing, tracking, and evaluating trade spending

- Responsible for growing market share for company products .

- Develop and lead effective go to market model .

- Directly manage major and critical developing customer accounts, and coordinate the management of all other accounts.