Head - Media Practice - eCommerce Analytics

Head Media Practice, e-commerce analytics - Work from Home (Leadership role)

- An AI-enabled SAAS company to in the E-commerce analytics space that helps brands optimize their revenue on marketplaces such as Amazon, Flipkart and others. The vision of the company is to build a globally leading platform in the space. We use web crawling and brand's proprietary data to provide performance dashboards, discoverability, buyability, media optimization, review analytics, and competitive intelligence. We analyze 1000s of triggers of online purchases and help brands in two things - get more traffic and convert that traffic. We have already developed our Intelligence product that is being used by some of the world's leading companies including HP, Phillips, Glanbia Nutrition among others. 

- The next stop in our Product development roadmap focuses on the Media Optimization where we aim to provide a product and services approach to help clients maximize their revenue or increase their marketing efficiencies on Amazon.

- The company is backed by Rohit Anand, serial entrepreneur who has successfully built a large and successful data -analytics business, Value Edge (which was subsequently acquired by WNS) and lead by Tarun Jyot Singh who is a seasoned marketer from Unilever and ITC. The core team includes rockstars from the IITs and other leading engineering institutes.

Role:

- The Head of Media will be the point leader in the company on the Media Optimization business. He has worked in this area and understands clients needs - and will shape the product based on that understanding working closely with the technology team.

- He will lead a combination of large/mid size accounts supported by a team of Amazon AMS and PPC (Pay Per Click) Experts. 

- He will lead the Media Optimization business on all aspects and be the single face to the client. He will understand the clients business needs and translate the business needs to run campaigns through his team and through the 1DS Platform. 

- He will gather feedback from the client and use the feedback to align 1DS deliverables to meet the client needs. He will run reviews with the clients and use the reviews as an opportunity to strengthen the 1DS Brand and client relationship. 

- He will also recruit, train and nurture his direct reports. to run PPC campaigns and monitor paid search budgets. The Expert should be well-versed in principles of Website commerce and marketplace commerce particularly Amazon. He should be analytical and very good with numbers. The goal will be to ensure that online marketing efforts have the highest possible Return on Investment (ROI.)

Responsibilities:

- Be the business head of the Media Optimization business

- Shape the Media Optimization product working closely with the founders, Head of Intelligence Product and Head of Technology

- Support the client acquisition for the Media Optimization business working closely with the founders and the Business Development team

- With the support of your team and the 1DS Platform - Plan, create, and manage Amazon AMS and Website commerce PPC campaigns on a daily basis for large and mid size accounts

- Guide your team on all aspects of campaign management - right keyword selection and audience targeting; Monitor budget and adjust bids to gain a better ROI; Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

- Recruit, Train and Nurture your campaign management team including on campus recruitment

- Explore innovative ideas/1DS competitors and the overall Martech landscape and contribute to the overall development of the company

- Contribute to creating content - be it through blogs and social media and other forums to build 1DS content - and work closely with the 1DS marketing team to use content to build SEO and lead management

Qualifications:

- 3-4 years of experience as a PPC Expert

- Expert knowledge of digital marketing concepts and Amazon AMS

- Strong conceptual capabilities and analytical capabilities

- Excellent quantitative skills

- Analytical thinking with strong math skills

- Good communication skills - Oral and written