Head - Media Planning & Buying - Digital - Internet/Online

Drive the Digital marketing activities clients across all online media platforms/channels/publishers. The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue. A data-driven marketer who is passionate about delivering business performance through online marketing.

Key Responsibilities :

- Spearheading the entire Digital Marketing (Paid Search, Social Media, Display Ads, Affiliates, Emailers, etc.) activities for our clients

- Strong Media Planning & Buying capabilities. Has prepared and managed multi-channel large media budget plans across verticals/brands.

- Define online advertising strategy, propose media plans and create multichannel advertising campaigns

- Execute/oversee/manage Google SEM, Facebook (paid ads, engagement on groups), Display Media across portals, Lead/performance campaigns with affiliates, and so on

- Create, manage, optimize ad spend across these in a data driven approach

- Data & performance driven conversion funnel optimization

- Strategizing, Planning & Executing activities for all SEM / SMM / ORM / Apps marketing

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversions, etc.

- Email marketing strategies to drive higher returns

- Strong MS Excel/Powerpoint skills

- Strongly prefer candidates from agency background

Relevant experience : 7-8 years

- Excellent written and oral communication skills

- Excellent excel and power point skills for reporting back to clients

- Good numerical, analytical and research skills to evaluate campaigns

- Strong organisational skills, accuracy and the ability to assimilate information quickly

- The ability to work under pressure, meet deadlines and make decisions quickly