Head - Media - Understand COMPANY'S's vision and support marketing and branding strategy in alignment with the business priorities to increase/sustain revenue, market penetration, brand perception and profitability - Responsible for developing and executing COMPANY'S marketing media plans with the objective of supporting the communication objectives and managing the reputation of the organization - Create effective 360-degree Marketing communication/media strategy - Support the financial performance by positioning of the brand in line with its value proposition; help set the budget for media, PR and communications activities and team - Revenue growth - Brand Image - Media Spend ROI Operational/ Functional - Periodically review the competitive landscape, consumer preferences and identify their impact on organization strategy - Identify, appoint and retain external agencies to manage planning and Execution of Advertising activities and ensure that these agencies adhere to service level agreements and monitor quality of services - Maintain a deep understanding of the current initiatives of the organization to align the existing communication channels with the same - Identify opportunities for brand associations/partnerships in current product segments and geographies - Review the preparation of reports and analysis on Brand health and functional efficiency based on key KPIs such as Spontaneous awareness and image association - Monitor reports on competition activity and communication performance - Review the campaign performance by preparing reports on pre and post campaign evaluation to maximize ROI - Collaborate with brand managers and agencies to develop annual plan in line with communications objectives - Respond to requests for information on the media landscape - Review various channels available and recommend most effective channels to maximize company exposure / reputation - Maintain strong relationships with consumer, community, employee and public interest groups and plan development of programs to maintain favorable public and stakeholder views of the organization's agenda and accomplishments - Responsible for organizational publications, including employee newsletters or stakeholder's reports for internal and external audiences - Ensure consistency across all internal and external communication such that they reflect the values and attributes of the brand - Drive best practices, digital way of work and ensure continuous improvement within the marketing department - Drive standard framework and uniform processes for marketing department - Ensure adherence to organizational policies in all processes including - Design structural and procedural changes in collaboration with internal stakeholders to improve marketing efficiency Experience: 10 to 12 years of relevant experience in Media Planning and Execution. Equal split on the Agency and Client side (FMCG/Consumer Care Industry)

Mumbai

Head - Media Marketing - FMCG 

Head - Media Marketing - FMCG  ,Job Description for Head - Media Marketing - FMCG  in ABC Consultants in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Head - Media Marketing - FMCG  in ABC Consultants in  Mumbai for (10-12) years of experience. Apply Now!