Head - Media & Digital Marketing - Food Service Retailer

JOB SUMMARY: Responsible for managing all media activities from ideation to execution. Responsible for planning and implementing media activities across Traditional and Digital Media. Expected to provide direction in leveraging digital media for demand generation and marketing automation programs.

REPORTING TO : Head - Marketing

JOB RESPONSIBILITIES:

A. PLANNING/STRATEGY 31Q

1. Lead the media team towards efficient management of Traditional Media, Digital Media (engagement and performance) & Media Planning activities aligned to the overall marketing plan

2. Provide necessary inputs for and own the responsibility for the 31Q plan for Media & Digital Marketing Department

B. KEY FUNCTIONAL RESPONSIBILITIES :

3. Focus on planning and driving an integrated marketing strategy by leveraging emerging technologies

4. Lead the production of all BTL creative, corporate website and internal communication against agreed marketing programmes

5. Review implementation plans and ensure synergy in all media campaigns managed by the team (traditional & digital)

6. Direct optimal utilization of budget for Above the Line (ATL) and Below The Line (BTL) activities

7. Ensure adequate focus on new digital opportunities for areas such as online, social media and new internet connected devices

8. Set Standards for Media Creatives and Media Solutions

9. Make certain that all media launch and social media campaign is in alignment and communication with Operations team

10. Lead the agencies/partner relationships along with the team below - in the development, execution and on-going evaluation of all relevant aspects of the traditional & digital marketing programs

PROCESS IMPROVEMENT & OPERATIONAL EFFICIENCY:

11. Analyze the effectiveness and impact of all the demand creation activities on sales pipeline, revenue and sales cycle length

PEOPLE MANAGEMENT:

12. Perform the role of a people manager for the department :

a. Manage and support recruitment, set KRA's for direct reports, monitor overall department KRA's, conduct performance appraisal

b. Oversee team development and drive motivation levels of the team

c. Monitor team welfare, facilitate complaint resolution to manage efficiency levels and drive timely delivery of all operational target

INTERACTIONS:

Stakeholder Interactions

(Within the Organization)

1. Brand Manager and Regional Marketing Head

2. Operations

3. Strategic Planning & Insights

4. Corp Communications,

5. New Product Development

Stakeholder Interactions

(Outside the Organization)

Media Agencies and Partners

GEOGRAPHICAL SCOPE: Pan India (West & South)