Head - Marketing - Watches

Position : Marketing Head - Guess, GC, Slazenger, Just Cavalli, Esprit Watches

Job Responsibilities :

1. Planning and execution of POS promotions /events as per festive/marketing calendar

2. Handling cross promotions, brand tie ups & Bollywood associations

3. Preparing marketing budgets. Manage Yearly budget, Media Planning, Social Media. Prepare yearly marketing calendar as per budgets allocated

4. Handle Public Relations

5. Work with the visual merchandising team and coordinate with the sales team to ensure all POS reflect one brand message during a promotional activity

6. Monitoring & analyzing market trends

7. Co-coordinating with brand head office. Communicate with the international team on marketing strategy, plans and results for activities executed

8. Ensuring all brand guideline are followed properly

9. Co- coordinating with respective brand teams to ensure all promotions are executed

10. Managing marketing team

Skills required :

- Intimate understanding of traditional and emerging marketing channels

- Excellent communication skills

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Professional judgment and discretion that comes from years of experience in the field

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc

About AP Group:

AP Group is a company dedicated to retail and distribution of international luxury and fashion brands in India. The group commenced its journey into retail business over 20 years ago and then took a strategic decision to incorporate distribution into their portfolio using the knowledge gained from running the retail business.

AP Group's distribution venture commenced with the incorporation of Watches of Switzerland in the year 2000, to distribute Swatch Watches. The journey that commenced 12 years ago was followed by several other international brands as the market matured and evolved: Swarovski Crystals, CK Watches, Versace Precious Items, Morgan De Toi Apparels, followed by GUESS and Gc Watches. The group's head office is located in Mumbai.

We are currently the exclusive distributors for Guess, GC, Slazenger, Esprit & Just Cavalli watches Pan India. We have the Retail Master Franchisee for Swarovski Boutiques in Western India i.e. Maharashtra & Gujarat, consisting of 16 Boutiques and 2 SIS (Shop in Shops). Apart from these we have our own Retail Boutiques i.e. Watches of Switzerland, It's About Time, Ikon Optik, Rado, Tissot.