Head - Marketing - US Market - AI Service Provider Firm

Marketing Head - US Market

Company Profile :

- We are pioneering the AI revolution as India's first scaled AI services company.

- We deliver cutting-edge AI and LLM solutions tailored for the dynamic needs of the modern world.

- Backed by robust funding, we are a vibrant, young team set on redefining technological boundaries.

Role Overview :

- We are seeking a highly experienced and motivated Marketing Head to lead the demand and pipeline generation for our AI Agent platform and services business.

- Our geographic focus is on the US market.

- In this role, you will be responsible for defining the marketing and branding vision, strategy, and roadmap, as well as collaborating with cross-functional teams to bring our innovative product to market.

- This is a unique opportunity to shape the future of AI technology and make a significant impact in an early-stage startup environment.

Key Responsibilities:

Overall Positioning and Branding:

- Develop and execute a holistic marketing strategy that supports the company's growth goals, market positioning, and competitive differentiation.

B2B Pipeline generation (Key metric: TOFU and MOFU):

- Develop and generate leads across BFSI, Retail, Travel & Hospitality leaders in the customer support, tech and sales

- Develop and execute strategy for B2B events, marketing collateral (digital and physical), PR, etc.

Content Strategy and vision:

- Define and articulate a clear marketing and content vision and strategy gather feedback, and validate product concepts.

- Market Partnerships and Work closely with sales, design, and product teams to ensure alignment on goals and timelines.

- Facilitate regular communication and collaboration among stakeholders to gather insights and feedback throughout the product development lifecycle.

Customer Engagement:

- Engage with customers and users to understand their pain points, gather feedback, and validate product concepts.

- Develop and maintain strong relationships with key customers and industry partners to foster collaboration and drive product adoption.

- Analyse product performance metrics and user feedback to inform future product enhancements and iterations.

Requirements:

- 8-15 years of marketing and growth experience for the US B2B market, preferably in AI or SaaS, or tech platform companies.

- Prior experience in early-stage startups is a plus.