Head - Marketing - Travel Industry

Responsibilities:

- Develop and execute comprehensive marketing strategies to achieve business objectives and drive revenue growth.

- Identify target customer segments across all markets and create campaigns to effectively reach them.

- Lead efforts in brand positioning and messaging to ensure a consistent and compelling brand identity across all channels.

- Oversee the creation of marketing collateral including advertising materials, website content, and social media assets.

- Drive digital marketing initiatives across various channels, including social media, email marketing, SEO, and PPC.

- Monitor and analyze performance metrics to assess effectiveness and identify areas for improvement.

- Develop strategies to acquire new customers and expand the customer base.

- Implement customer retention programs to increase loyalty and lifetime value.

- Collaborate with product and technology teams to execute marketing requirements and align efforts.

- Build and lead a high-performing marketing team to ensure successful execution of marketing initiatives.

Requirements:

- Education: Bachelor's/Master's degree in Marketing or related fields.

- Experience: 10+ years of proven experience in handling marketing roles, with a focus on digital marketing, brand management, and customer acquisition strategies.

Experience in the travel industry is a plus.

- Industry Knowledge: In-depth knowledge of marketing best practices, digital marketing techniques, and brand management.

- Communication Skills: Excellent verbal and written communication skills, including the ability to present and articulate marketing strategies effectively.

- Decision-Making Skills: Strong decision-making abilities with a deep understanding of market dynamics, customer behavior, and strategic planning.

- Problem-Solving Skills: Exceptional problem-solving skills to address marketing challenges promptly and effectively.

- Analytical Skills: Detail-oriented with strong analytical skills and the ability to interpret marketing data to drive improvements.

- Leadership Skills: Proven ability to lead, mentor, and develop a team of marketing professionals.

Skills and Competencies:

- Communication: Clear and effective communication skills, both verbal and written.

- Problem-Solving: Strong problem-solving skills to address marketing challenges promptly and effectively.

- Customer Focus: Ability to foster a customer-centric approach to marketing strategies.

- Leadership: Demonstrated ability to manage marketing functions and provide effective guidance to the marketing team