Head - Marketing - Telecom - IIM/ISB/MDI/FMS

Our client a Leading Telecom company in Chennai are looking for " Marketing Head"

Job Description :

- Proven Work Experience in Product Launches, Product Marketing,Branding, Marketing Communications,Go to Market Strategies

- Spread voice of the customer across the Organization by interacting with all the departments and regions.

- To direct teams that executes the day-to-day tactics. This includes things like pay-per-click campaigns, seo tactics, content development, website projects, and social media promotion, Brand, Product and content.

- In addition to defining the products and setting the vision, you will work with product marketing to formulate Go-To-Market strategies, measure actual business impact, and refine the products further, you will demonstrate a good understanding of the marketing ecosystem and will bring in new ideas to maximize revenue.

- You will work with external advertising/ creative agencies in designing advertisement, promotional campaigns, plan ATL/ BTL activities to build a bigger brand image

- Ideally we expect will possess strong Product Management and Product Marketing experience and the ability to effectively work to bring in products to capture wide range of consumers

- Varied experience in Product Management; Product Marketing; Growth Hacking; Customer Retention, Business operations and People Management

- Strong understanding of digital marketing/ online advertising and app monetization or a similar industry experience

- Proven experience managing and facilitating the product lifecycle from Product Development/ Product concept (the planning phase) to completion.

- To develop a road map, build strategies and come up with foresight to make changes in organization, team, and personal skill set to align with the company goals and objectives.

- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.

- Prepare Presentations for Corporate Sales Managers

- Liaise with account managers to develop specific sales strategies

- Marketing Promotional Activities

Responsibilities :

- Candidates from Top Business Schools are Preferred.

- Will be closely working with Accounts Managers,

- Responsible for the achievement of marketing/ communications/ public relations mission, goals and financial objectives.

- Drive and implement all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix.

- Lead and drive marketing communication, ensure clear and powerful messages about the product, brand and value proposition to each market segment.

- Define and coordinate marketing programs for demand creation and lead generation with our Sales team and implement lead-tracking and management processes

- Manage all aspects of marketing planning, budgeting, metrics and reporting

- Implement and leverage the latest marketing tools and technologies

- Work closely with the Accounts to ensure all marketing goals, campaigns and strategies are perfectly aligned with the Sales Strategy

- Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy

- Manage external agencies and relationships with marketing services

- Develop and maintain long-term relationships with industry thought-leaders, marketing associations and advisors

If Interested please call Ms. Pranitha (9940844477)

Candidates from Premium B Schools Can Apply

Work Location : Chennai (Candidates willing to relocate to Chennai only Apply)