Head - Marketing - Telecom

A very strong marketing professional with 12+ years of experience form a premier institute. Telecom background. Should be analytical, Innovative and customer focused.

KRA:

- Planning and implementing business strategies to drive revenue, expense & profitability in line with AOP.

- Customer segmentation, product conceptualization, design, pricing & positioning to create consumer pull.

- U&R, Acquisition etc.

- Strategy planning & execution various channels

- Planning Consumer Scheme for Pull & Retail/Trade engagement schemes to push products in the market.

- Brand Strategy planning

- Media planing & strategy

- Planning & execution of ATL & BTL activities.

- Communication

- NPD and market analysis