Head - Marketing Strategy - Conglomerate

- Assist in creation of the strategy for Marketing team by bringing in thought leadership and being cognizant of the industry trends and organization vision and strategy

- Responsible for long term strategic Product Development & Pricing Strategies

- To manage a brand within the context of the agreed strategies to maximize long term sales, profitability & brand health KPIs

- To develop, recommend and implement annual marketing plan activities through the brand managers

- To plan the long term strategy template to prepare the marketing strategy by discussion with Marketing Leadership team

- To lead creative and media strategy while working closely with Marketing Services function

- Lead the process of consumer insighting to identify growth opportunities and drive innovation in product development, new launches as well as marketing initiatives.

- To deliver major key interventions, with buy-in from Sales senior leadership team

- To develop pricing strategies and trade promotions for assigned brands in close co-operation with the Sales function by identifying trade needs / opportunities.

- To contribute to the development of strategies for category growth.

- Decides the overall allocation of budgets for efficient deployment through the brand managers

- Exhibits strong leadership qualities by influencing the team members into moving towards a vision and objective. Mentors team members and creates a strong talent pipeline for succession