Head - Marketing - Startup

- You will work closely with our Design, Brand, Content and Technology teams to increase profitability and drive growth.

- Define the B2C new customer acquisitions growth strategy for products and to implement them successfully in a time-bound manner.

- Work with Digital Technology to analyze and optimize B2C experience and purchase path.

- Identify profitable customer segments and map back to marketing campaigns and cost.

- Work closely with the respective stakeholders on budget and planning.

- Drive user acquisition growth in the pan-India region.

- Performance Marketing

- Plan, design and lead campaigns across all marketing channels, community, events, email marketing, content, offline marketing etc.

- Design and develop user activation and engagement campaigns.

- Design, develop and manage strategy, planning & execution of brand campaigns for your market, retain existing users, drive customer value and enhance brand equity.

- Closely monitor, track and report analytics to ensure they align with growth KPIs.

- Requesting and managing the appropriate budget for campaign outcomes, continuously working on enhancing the ROI.