Head - Marketing - Startup

- The company is re-inventing eldercare, starting with India as the first location globally where a 360-degree envelope of care would be delivered within an elder's current home. 

- The company is led by some of the deepest industry leaders in Care management, Urban planning, and Technology who have put together world class practices, care protocols, and technology solutions to offer a comprehensive at home services, designed specifically for elders, irrespective of age or condition, and offers an - envelope of care whenever, whatever and wherever on terms defined by the elder.

- The company aims to build a community of elders who are secure, cared for, independent and find relevance through the various initiatives .

Job Description:

- We're looking for a passionate and driven individual to lead marketing efforts. 

Her/His responsibilities would include:

- Develop high-level marketing strategies in collaboration with the leadership team.

- Work across a cross-functional team : Content, Community and Product Teams, with a goal to increase brand visibility, increase community and drive revenue growth

- Executing our online and offline customer acquisition campaigns across multiple channels, including digital marketing, SEO, SEM, affiliate channels, offline and more Partnerships and syndication's with influencers, brands and partners across owned and affiliate platforms for content and community initiatives

- Manage a team to drive wide range of other functions, including Performance Marketing, PR, Events, Brand and Social Media together

- Eventually focus on global growth

- Develop and build digital marketing roadmap

- Mange and improve online content and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Monitor competition and be innovative on ideas

- Stay updated with digital technology developments

- Oversee all the Social Media accounts

- Measure ROIs and KPIs and prepare budgets of all campaigns accordingly.