Head - Marketing - Smart Phones

ROLE:

- Formulating Brand/ Sub Brand / Product marketing strategy and execution of the same for building brand, new product salience and product lifecycle sustenance.

- Detailed Marketing Plans, Marketing Calendar, Budgets and Clearly Defined expected outcomes.

- Maximizing Marketing ROI.

- Setting and executing Digital Marketing Calendar and Social Media Calendar.

- Develop and execute marketing plans that may include SEO, SEM,PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates.

- Managing Creative, Digital, PR and Media agencies along with respective team members.

- Creative development and production.

- Preparing Digital and Non-Digital Media Plans.

- Co-ordinating with sales teams for channel specific marketing actions. Development of Channel Specific marketing initiatives and execution of the same.

- Integrating marketing actions with external partner organizations and other functions within the organizations.

- Driving Community engagement and growth through activities, events, contests etc.

- Managing ORM on all social media handles and consumer forums.

- Guiding PR efforts and facilitating execution of PR activities.

- Preparing Marketing Budgets for specific periods and tracking.

- Competition Track and benchmarking.

- Analytics and activity impact reports preparation

Candidate Profile:

- A well accomplished Marketing Leader with either a reputed Brand with atleast 14 years of All Round Marketing experience, preferably in Mobile/IT/Consumer Durables industry.

- Brand Strategy and Brand Management.

- Excellent knowledge of ATL, Online, Social Media, BTL, Events Management, Community Management, PR, Influencer Marketing, Marketing Budget Control.

- Strong capability to understand products, competition and derive competitive marketing strategy and product positioning.

- Experience of managing leading Advertising, Digital, Media, PR and Events agencies.