Head - Marketing - SaaS Startup

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives

- Leading and Managing the Marketing performance and SEOs

- Design branding, positioning and pricing strategies

- Analyse market trends, demographics and other relevant information to form market strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Monitor competition (acquisitions, pricing changes and new products and features)

- Communicate with various media buyers, advertising agencies, printers and other services to help marketing projects come to fruition

- Identify opportunities to reach new market segments and expand market share

- Align marketing results with larger objectives of the company for driving conversations

- Track all marketing and sales data and create detailed written reports and verbal presentations to bring to senior management

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Coordinate sales and marketing efforts to boost brand awareness

- Set, monitor and report on team goals