Head - Marketing - SaaS Product Firm

Head of Marketing - SAAS only

About the role :

Profile : Marketing Head

Role : Full-time

Grade : Head

Location : Remote - Work from home / anywhere

Work hours : Mon to Fri / Day Shift

You will be :

- Heading the entire marketing division at SocialPilot and leading the teams like Performance Marketing, Content Marketing, Partnerships & Alliances, etc.

- Handling responsibility for brand management, content marketing, performance marketing, campaign strategy and launch, digital marketing, web design, and partnership with PR agencies

- Developing, executing and managing digital marketing strategies for the target markets

- Managing all aspects of current and future digital marketing and media, including marketing database, website, search engine optimization, display advertising, social marketing, and email marketing

- Understanding our target audience in an extremely detailed manner. Identifying their business challenges, use cases, interests, and preferences

- Participating actively in translating customer/market needs into new feature development in our SaaS product

- Measuring the performance of all activities and campaigns, assess them against goals (ROI and KPIs), and adjust strategy & activities to achieve them

- Building, training, and leading a world-class marketing team

What are we looking for?

- 12+ years of marketing experience, major experience working SaaS companies targeting small and medium sized enterprises

- Must have solid understanding of Inbound Marketing

- Decent understanding of content marketing and SEO. Must understand different formats of content, starting from short form content (social media post, web copies, etc.) to long form content (blogs, articles, e-books, white papers, case studies, etc.)

- Should be able to strategies the 360 degree marketing campaigns and execute it efficiently to reach the target audience from multiple platforms and channels.

- Prior hands on experience working on performance marketing activities

- Ability to understand the importance of branding and should be able to build strategic campaign around it

- Must have experience in evaluating team performance based on their KRA/KPI, guide & motivate them to achieve the same

- Ability to lead a team of 10+ people, mentor them time to time and grow the team eventually

- Must be able to communicate well and work with cross functional teams

What's in For You?

- Work Life Balance: Strictly, 5 days working culture

- Remote Work : Stable full-time remote job in a company that has been profitable for over 6 years: work from home (or anywhere), forever!

- Learning & Development : We support personal and professional growth for all employees across all levels. While learning happens all the time on the job, this policy focuses on external training certifications, courses, conferences, and other such opportunities with zero cost incurred by you

- Profit-Sharing Plan : We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December

- Staycation : Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!

- Open Door Policy : Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy

- Zen-like Workspace : A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms