Head - Marketing - SaaS - IT

This is an excellent position for a highly capable and successful B2B marketing professional who's ready to take on bigger responsibilities and a leap of faith, to not only continue executing all aspects of marketing & demand generation work, but also lead and build a scalable marketing and demand generation program to enable steadily growing top of the funnel, brand awareness, and repeated success in qualified in-bound opportunities, in order to help the company to "cross the chasm" in the next 18 months.

The Head of Marketing will report to the CEO directly and join the management team to provide business leadership company-wide. The ideal candidate will be highly self-motivated, passionate, intelligent, knowledgeable, organized, and able to multitask effectively in a fast-paced environment. For this position, portfolio/content examples are required for review at application.

Key Responsibilities :

- Own marketing and demand generation programs and results

- Hands-on work planning and executing marketing and demand generation work in aspects: content, campaigns, website and social media traffic, webinars, events, trade shows, and public/media relations.

- Develop an overall demand generation program that includes vision, infrastructure,

goals/strategies/plans as well as programs structured to support organisation's short and long-term customer and revenue goals

- Develop an overall brand awareness program that includes vision, infrastructure,

goals/strategies/plans as well as programs structured to support Ivy Mobility's short and long-term customer and revenue goals

- Produce steadily growing marketing qualified leads on an on-going basis

- Build a data-driven marketing infrastructure with repeated and scalable results

- Recruiting and onboarding successful marketing staff with great fit

- Provide managerial, operational, and leadership support to enable a marketing team

- Work with the CEO to refine/improve GTM playbook and strategy

- Empower other parts of the company with market insights and collaterals

Qualification (Experience) :

- 10+ years B2B marketing and demand generation work experience

- A proven track record of:

- Goal attainment and overachievement

- Delivering exceptional demand generation results

- Must have hands-on experience using HubSpot or similar CRM software; must be familiar with the principles of design and management of a customer database

- Successful track record in recruiting solid marketing staff

- Experience in leading, managing, mentoring, and coaching marketing team members

- Direct experience with marketing automation software (such as Hubspot)- Experience in Google Analytics, Google Ads, Google Search Console, SEO and SaaS software marketing is a plus