Head - Marketing - SaaS

Head - Marketing

Key Responsibilities:

Strategic Marketing Leadership:

- Develop and implement a comprehensive marketing strategy aligned with the company's business goals and revenue targets.

- Oversee market research and analysis to identify trends, opportunities, and challenges within the target market (E-commerce brands)

Inbound:

- We have a heavy focus on SEO and organic channels. Person needs to be an expert in SEO strategy, keyword analysis and performance monitoring.

- Should be able to lead an SEO and content team

Events:

- Should be able to strategize and execute on event participation to focus on enterprise lead generation

Customer marketing:

- Should be able to strategize and execute customer engagement campaigns, Upsell and Cross-sell initiatives and collaborate with product for feature launch

Positioning:

- Lead promotional activities, including digital campaigns, content marketing, and public relations efforts, to increase brand visibility and market penetration.

Team leadership:

- Manage and mentor the marketing team, fostering a culture of creativity and excellence.

- Collaborate closely with sales, product development, and customer service teams to ensure cohesive brand messaging and customer experience.

Key requirements:

- Minimum work experience of 8+years -Minimum 5 years of experience in marketing roles in B2B SaaS companies

- Experience in selling or marketing mid market to enterprise SaaS softwares

- Led Marketing at company-level or for multiple business units -Has built and mentored teams

- Excellent communication skills-Get things done attitude (you are expected to execute and not just manage a team)

- Analytics mindset, Focus on KPIs is necessary to succeed

Perks & Benefits:

- We are committed to offering competitive benefits programs for all our employees and enhancing our programs when necessary

- Competitive salary package with performance-based bonuses

- Comprehensive health insurance coverage for you and your dependents.

- Flexible working hours with Hybrid work arrangement.

- Generous vacation and time off.

- Continuous learning and professional development opportunities.

- Employee assistance program for mental health and well-being support.

- Supportive and inclusive work culture promoting diversity and collaboration