Head - Marketing - Retail - Agency Background

Candidates from agency background only need to apply.

This is a Head Marketing role for one of the top Retail companies in India. The position is based in Mumbai.

The position involves an array of activities to be part of the role.

The candidate needs to be working with an Advertising Agency in Brand Planning and Strategy

Job Brief

- Demand Generation

- Instore Activation - managing monthly Calendar

- Customer Relationship Mgt

- Visual Merchandising

- Sampling in Training

- Customer + CSA engagement

- Brand Building

- Brand Architecture - custodian of 10 brands

- Packaging

- Public Relation

- Online

- Brand VM

- Advocacy

- Consumer Insights & Mining

- U & A study / FGD / DI / Store Exits

- Insignts leading to product and packaging innovation

Special Projects:

- Building Brand alliances

- Working on projects for Supermarkets & Hypermarkets

Additional Responsibility:

- Agency Management

- Vendor engagement & management

Salary Range: 18-20 LPA (would not exceed 20 LPA)