Head - Marketing - Retail

The Key challenges:

1. Building Luxury/Premium Apparel + Accessories brand in a developing market that resonates with the evolving consumer.

2. Defining and communicating Positioning of the brand present across diverse categories, yet connected to Mother brand.

3. Understand and continuously track evolving consumer needs through multiple sources including appropriate research interventions

4. Coordination with multiple department and agencies, under strict timelines ensuring quality delivery.

5. Managing effectiveness of store launch, brand launch of the brands.

Brand Management - Drive awareness and build brand equity

CRM - Drive delight through customer experiences and communication

Concierge - Ensure customer satisfaction through in bound and outbound activities