Head - Marketing - Retail

Job Purpose: To develop a distinctive and impactful marketing strategy in line with the Brand Vision and Positioning.

1. Brand Management - Drive awareness and build brand equity

2. CRM- Drive delight through customer experiences and communication

3. Concierge- Ensure customer satisfaction through in bound and outbound activities.

- Monitor the marketing budget and expenditure across 5 brands

- Monitor % Sales from new developments/innovations in current category or a new category, and brands across market.

- Define & track the targeted customer in terms of demographic & psychographic profile

- Understand triggers influencing buying, buying process and shopping behavior.

- Create fresh digital content and deploy across Social media platforms. Creative content in line with the brand positioning on social media.

- Build an Efficient Marketing Budget & Execute on agreed Brand

Objectives:

- GTM - Execution and Trade Show

- Planning