Head - Marketing - Retail

Position Summary:

- A Retail Marketing Manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers.

- Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience.

- They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.

Responsibilities:

- Own the for family position and drive it through all offline channels.

- Handle all offline activities related to promotions

- Experience in writing well-articulated briefs and working with creative leads in order to bringthe offline experience of the brand alive Standardising the visual merchandising experience across all retail stores

- Experience in working with design teams to bring alive banners, pamphlets, vouchers, posters and other collateral

- Ability to create a process around database management, where offline customers are added toonline database systems

- Good experience in having handled mid-to large scale events and offline brand launches Experience in negotiating with media agencies for all BTL related media buys Work and strategies with cross functional teams- product, customer service, sales and operations to shoulder revenue targets

- Ability to understand hyperlocal digital effectiveness to drive new customers/footfalls Own the offline re-marketing activities and standardise the process.

Qualifications, Skills and Competencies :

- 6+ years of relevant experience Ability to surpass and constantly meet revenue targets

- Solid team management experience Initiative and ownership; passion for ones work Being a pet parent is a Plus!