Head - Marketing - Retail

Brand Strategy & Positioning:

1. Develop and execute a comprehensive brand strategy that aligns with the luxury market positioning and target audience expectations.

- Enhance brand visibility, positioning, and differentiation through consistent messaging across all marketing channels.

- KRA: Increase in brand recognition and positive brand perception through high-quality brand campaigns.

2. Customer Engagement & Experience:

- Design and implement customer engagement programs tailored to the luxury segment, emphasizing exclusivity and personalization.

- Manage loyalty and CRM programs to retain high-value customers and attract new ones.

- KRA: Improvement in customer satisfaction scores and increase in repeat purchase rates.

3. Digital Marketing & E-commerce Management:

- Lead digital marketing strategies, focusing on organic and paid campaigns across platforms (social media, SEO, email marketing, etc.).

- Drive online sales growth through e-commerce initiatives, optimizing website experience, and digital customer journey.

- KRA: Increase in online traffic, engagement rates, and conversion rate on e-commerce platforms.

4. Market Analysis & Trend Forecasting:

- Conduct in-depth market research to track industry trends, competitor strategies, and emerging consumer behaviors.

- Use insights to refine marketing strategies and product positioning, adapting quickly to market changes.

- KRA: Proactive adjustments to marketing strategy based on timely market insights, evidenced by sustained or increased market share.

5. Campaign Management & Content Creation:

- Plan, execute, and oversee all marketing campaigns, including seasonal promotions, product launches, and influencer partnerships.

- Ensure all content maintains luxury standards and resonates with the brand's audience.

- KRA: Achievement of campaign ROI targets and engagement metrics across marketing channels.

6. Partnerships & Influencer Collaborations:

- Build strategic partnerships with other luxury brands, events, and influencers to enhance brand credibility and reach.

- Collaborate with brand ambassadors or high-profile personalities to create aspirational value for the brand.

- KRA: Successful partnerships that drive brand visibility and positive brand associations.

7. Sales & Revenue Growth:

- Work closely with sales and retail teams to align marketing efforts with sales objectives, driving in-store and online traffic.

- Track the impact of marketing initiatives on revenue growth, focusing on driving sales through targeted campaigns.

- KRA: Achievement of sales targets linked to specific marketing activities and campaigns.

8. Budget Management & ROI:

- Oversee the marketing budget, ensuring efficient allocation and maximum return on investment for each campaign.

- Regularly report on campaign performance and financial efficiency to stakeholders.

- KRA: Effective budget utilization with optimized ROI from marketing expenditures.

9. Team Development & Leadership

- Lead, mentor, and grow the marketing team, encouraging innovation and professional development.

- Foster a high-performance culture that aligns with the brand's luxury ethos.

- KRA: Development of a capable, high-performing team and retention of top talent within the department.

10. Public Relations & Crisis Management:

- Manage the brand's public image, including handling PR efforts and any potential crises to protect brand reputation.

- Build relationships with media and press to ensure positive coverage.

- KRA: Positive media coverage and effectively managed brand reputation in any adverse situations.