Head - Marketing - Real Estate - IIM/ISB/XLRI/FMS/MDI

Resumes are invited to expand the width of the Marketing function for a Premier Group. Looking for Marketing Professionals from tier 1 b-schools (IIM's, ISB, XLRI, etc), currently working with top FMCG, Consumer Durable, BFSI, Retail, Automobile or any other consumer facing businesses.

The Role :

As a Marketing Head, your role would include handling the end to end responsibility of a brand/s, identifying marketing and sales issues, conducting analyses, putting together conclusions and effectively deploying marketing plans and programs. You would be mandated to contribute to individual or team projects and work closely with associates with key functions within the organization and outside. You would be regularly involved in interactions with the senior/top management

Functional Mandate :

- To maximize Gross Contribution delivered at Company, segment and project level at targeted sales volume

- To create effective product portfolio for the business by understanding present and future business opportunities

- To create and manage world class real estate brands using advertising and other marketing tools

Brand : To use various communication channels (advertising, PR, BTL etc.) through various mediums to create enhanced target audience awareness of target brand attributes in cost effective fashion and to deliver required footfalls in quality and quantity

- To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures :

- Targeted Gross Contribution - in Value and %age terms as per business plan

- Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project

- Maximize brand valuation and maximize capability to charge price premium

Brand:

a) % change in public perception of target brand attributes as measured by third party survey

b) % increase in actual brand spend over target budget

- Competitor pricing change and sales transaction information speed (Response time in number of days)