Head - Marketing - Real Estate

- Direct and oversee the marketing function to identify and develop new customers for products and services.

- Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.

- Establish and implement short- and long-range goals, objectives, policies, and operating procedures.

- Develop approach/target plans for each segment identified; develop Positioning strategy for each product/segment group

- Assess alignment of new product launched to the brand philosophy

- Maintain the Marketing Balance Score Card

- Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management.

- Allocate the marketing budget to various product and spend categories

- Participate in the development of new project proposals - provide inputs on product mix, pricing, customer behaviour and real estate trends

- Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication.