Head - Marketing - Real Estate

Purpose:

- Plan and implement the marketing strategy to achieve the business objectives

Key Responsibilities:

- Co-ordinate with creative agency for creating new marketing campaign for different media channels

- Creating the brand guidelines and implementing the same through different resources

- Create a media plans for fresh and re-launching media campaigns for different channels ATL and BTL

- Managing a corporate communication through PR agency to project brand image to respective stakeholder as per marketing strategy

- Create new customer centric activities to attract new customers through direct as well as referrals and surprise positively existing customer through brand engagement

- Create a digital and Social Media tactics at regular intervals with consistency with overall marketing strategy

- Get optimum creative materials and designs from creative agency and other design agencies

- Plan and implement market research activities through available sources and associate agencies at regular intervals

- Master and project brand management

- Should have experience / exposure to online(digital) and offline marketing both

Major Challenges:

- Co-ordinate with creative, media and PR agency simultaneously to create new marketing campaigns and implement the same at optimum level.

- Project the changing business environment at regular basis and create the tactical solutions for the same.

- Consider the new ideas for brand engagement and pre-test it before implementing it.

Key Performance Indicators:

- Brand Equity performance

- Adherence to Budget

- ROI on overall marketing Spending

Competencies:

- Integrity

-Flexible

- Objectivity

- Detail Orientation

- Professional Competence & Due Care

- Confidentiality

- Verbal & Interpersonal Communication

- - Joiners within one month or less will be preferred