Head - Marketing - Radio

Primary Responsibility:

Brand Management :

- Custodian of Brand for the State; leads the Agenda of Brand Building and Brand Development

- Creates the Brand Marketing Plan and executes marketing calendar for main station and support the cluster stations for their marketing activities.

- Leads the consumer immersion for the Station to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content

- Creating Buzz around Brand to improve Brand Saliency and Imagery scores

- Leads the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence

- Growing the Listenership Base by developing a Full year Marketing calendar with focus on specific TG. Driving the Market Research and feeding into the Product portfolio to grow listenership

- Working closely with Programming to develop content in terms of Music, Content, Movie tie ups

- Collaboration with Local Movie industry and Premium Events in the City

- Leveraging the content and star cast to get the halo effect on Brand

- Tie-ups: Partnering with One large Non Movie Event like Beauty and Sports to build Brand Salience

- Support revenue functions (internally) with idea generation, execution of plans and data reports.

- Reporting and MIS : Mining the RAM and other research reports to generate insights for both programming and Sales function

- Research orientation : Leading the Research work for product development and Brand Building

Other Responsibilities :

Decision making in crisis situation (related to marketing) :

Liaison:

Internal

- Finance

- Sales

- MA

- FIM

- Corporate Marketing

External :

- Agencies - PR, Advertising & Event

- All Media Houses

- Film Industry - Celebs, Producers, Directors

- Film Industry Bodies