Head - Marketing - PVC Pipes & Polymer

Category - Sales & Marketing

Job Type - Permanent

Description :

- Lead the key brand initiatives in the indian geography to drive sustainable brand growth

- Develop & evaluate marketing strategies, planning and communicating marketing efforts and build awareness and positioning of the company's brands

Client Details :

The client is one of the India's largest manufacturers of PVC pipes & multi polymer processors. Currently a fortune 500 company, the client has one of the strongest distributor set-ups in the country comprising 1500+ partners across India.

The client is rapidly expanding its presence geographically and across product lines, and is touted to grow significantly in the next 5 years. With 8+ manufacturing plants spread across India, the client is well poised in terms of presence with all major projects across geographies.

Job Description :

- Identify marketing strategies and supporting Organization's visibility, innovation capabilities and partnerships to accelerate revenue growth increase sales pipeline

- Play a thought leadership role in driving marketing best practices and executional excellence

- Keep track of industry trends and follow best practices to achieve business performance goals & Leverage marketing analytics to drive marketing strategy and improve website engagement metrics, customer acquisition and retention rates

- Drive the Branding activities - operationally and strategically; including eCommerce, B2B, potential tie-ups across related industry partners

- Identify market opportunities for growth based on customer feedback, market data, and analyst or industry leader input

- Aggressively activating the Brand presence across online and Digital campaigns; including highlighting people strength across online platforms

- Lead cross-functional campaigns for product launch or demand generation and specify messaging and offers as well as desired outcomes

- Leverage third party channels and data to implement online and offline programs to broaden reach and grow our customer and prospect databases

- Lead our customer/partner marketing program including overall strategy, communication planning, analysis and optimization

- Fast track the New product development basis the feedback from Sales team/ Competitor marketing insights, research

Profile :

Experience - 15-20 Yrs in developing effective strategies and business plans for all marketing aspects

Functional Skills:

- Financial acumen with an ability to undertake strategic interventions with a focus on return on investment

- Ability to scan the business environment, understand the competitive context and the industry construct, develop internal capabilities to build a business case and a competitive value proposition

- Knowledge of Social platforms and their APIs, data structures and analytical tools etc

- Strong Analytical, reasoning abilities

Behavioral Skills:

- Excellent oral and written communication skills

- Should be excellent in relationship management

- Interpersonal competences

- Should be self-driven, positive attitude, passionate, good team player, willing to explore ideas etc.

Job Offer:

- Opportunity to work with one of the market leaders in piping systems in India

- Drive key strategic marketing and brand initiatives throughout the Indian geography, and drive significant brand growth

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jay Gohel on +91 22 4236 3235

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