Head - Marketing - Product Digital

Global French MNC requires Head Marketing ( Product Digital )-Thane (Majiwade)

One of our client a leading Global French MNC operating in over 40 countries and it is the world leader in employee incentive solutions & issuer of prepaid vouchers and cards. It is the leader in Employee Benefits, Citizen Benefits and Rewards Management business. Its products offers customers a secure payment instrument which can be used over an affiliated network while its programs helps its clients reach, distribute, reward, include and retain their partners, customers and employees.

We are looking for Head Mktg - ( Product & Digital )- for Thane office of the client.

PFB the details :

1) Client - Leading Global French MNC

2) Job Title -Sr Mgr ( Digital & Product mktg)

- Experience : 9-14 years of relevant experience in Marketing in Product & Digital Domain

CTC- 25-30 Ipa

Job Purpose :

- This role is solely responsible for co-creating the annual Marketing Plan and executing the same with the help of internal/external resources to meet business objectives.

- This role involves translating the marketing strategy into a relevant communication & revenue generation strategy thereby ensuring that we appeal to the Customers, beneficiaries, affiliates and employees in the most relevant manner

Key Result Areas :

- Creating the annual Marketing Plan as per allocated budgets

- Aligning the internal/external resources to execute the finalized plan as calendarised

- Drive the revenue generation activities through product/service specific BTL activities: Direct Marketing Campaigns, Events & Sponsorships throughout the year with positive business impact.

- Build awareness for the Brand by conceptualizing and driving key intellectual properties

- Delivering Digital Marketing & Social media Campaigns as scheduled in the plan.

- Driving visibility for the brand in the media through well thought Public Relations initiatives inline with the Public Relations strategy for the year.

- Be the custodian of the corporate and product brands and Ensuring Brand Compliance within the organization

- Effective Management & monitoring of the allocated Marketing Budgets

- Enhance the image & reputation of the brand with identified CSR projects and corporate communication drives

Working Conditions :

- Desk Job / Occasional outstation Travel for events, Training and supervising the projects

Competencies :

- Digital & Social Marketing

- Excellent Communication Skills

- Multi Tasking

- B2B & Online Marketing

- Excellent presentation skills

- Resourceful

- Digital Strategy

- Interpersonal skills

- Creative

- Product Marketing

- Negotiation Skills

- Self Driven/Enthusiastic

- Marketing Strategy

- Digital Campaign Planning Meticulous

- MS office

- Marketing Communication

If the position interests you kindly share your cv

Manav - 9548238406

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