Head - Marketing - Payment Platform

Company - Payment Platform Company (Technology Company)

Position - Head Marketing

Location - Mumbai/Hyderabad

Key Responsibilities :

- Strong experience of digital marketing

- ORM

- Brand building

- In charge of planning and managing marketing campaigns that promote company's brand, products, and services.

- Planning campaigns, analyzing metrics, and identifying trends.

- Measuring and reporting the performance of all digital marketing campaigns

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate.