Head - Marketing - Paint/Tyre/Consumer

As a Marketing Head, this role will report into Head of Sales & Marketing.

Industry - Paint / Tyre / Consumer

Principal Account abilities :

- Design strategies for increasing the brand salience in the most efficient and effective manner - Plan and implement the marketing communication mix across all channels (OFFLINE/ONLINE)

- Use consumer insights in terms of media consumption and shopping behavior

- Translate them into an achievable roadmap/action plan

- Developing and executing all forms of brand communication

- Oversee all operations of marketing communication activities with an emphasis on process seamlessness, quality, consistency

- Spearhead 360 degree offline and online campaigns for brand building through an optimal mix of ATL, BTL and Digital tactics of paid, owned and earned media

- Conceptualize and deploy impactful consumer activation campaigns using offline and digital

- Responsible for delivering target ROI of all offline and online brand -building campaigns

- Work closely with agencies to maximize visibility and generate

Skills :

- Strong analytical and problem -solving skills.

- We require an out of the box thinker with a high innovation quotient.

- Ability to measure performance via consumer analytics and improve results by solving for root cause

- Strong critical thinking skill

- Very good project management skills

- Good team player and the ability to work with a wide cross -section of people

- Impeccable attention to detail, passion for processes and systems.