Head - Marketing - Online/Internet

Head of Marketing, you will work directly with the VP of Marketing (Growth & Retention) and be responsible for developing and implementing our entire marketing strategy. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful acquisition, retention, and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities

- Develop and implement a cohesive marketing plan to increase acquisition and retention.

- Set immediate and long-term goals for internal teams.

- Create aggressive monthly and quarterly acquisition and retention plans and lead the team to meet them.

- Lead the Marketing team and elevate its level to a skillful, efficient, industry-leading unit.

- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.

- Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention.

- Prepare regular reports and presentations on marketing metrics.

- Conduct market analysis to identify challenges and opportunities for growth.

- Provide guidance and ideas to organize effective marketing events.

- Conduct thorough competitive analysis to stay informed and ahead of the competition.