Head - Marketing - NBFC

Marketing campaigns :

- Responsible for communication across the ATL and BTL activities.

- Partner with product, sales and other teams on go to market strategy and develop associated marketing collaterals for new and existing products.

- Design and implement media campaigns for the brand and products. Work on a multi-media mix that ensures maximum reach and optimum frequency.

- Media planning/ buying, conceptualizing and executing communication on various digital platforms.

- Ability to interact with various stakeholders to design different modes of communication including blogs and customer reviews

Digital marketing expertise :

- Develop & design a road map for overall Digital Marketing for NeoGrowth including the plan for resource requirement of people & financial budgets

- Develop and manage all online marketing channels.

- Utilizing a range of techniques including paid search - SEO, SEM, Email Marketing and SMO

- Understanding of Mobile App marketing and monetization would be added benefit

- Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.

- Get high quality backlinks using ethical SEO techniques

- Regular monitoring of website ranking performance

- Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization.

- Responsibility for daily social media activity and creating a positive buzz about the company.

- Leverage Social Media Platforms for reaching out to various customer segments and conceiving customer communication plan to increase followership.

Skill Sets :

- High orientation to Technology

- Analytical & data-based

- Project management

- Communication/presentation skills

- Marketing expert

- Social networking expert

- Innovative

- Lateral thinker