Head - Marketing - Media & Investment Firm

- We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, Digital Channels.

- As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.

Responsibilities:

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Participate in the quarterly and annual planning of company objectives

Requirements and skills

- Should have worked for Digital channel (New age media, ecommerce, fintech. Digital company).

- Exp in handling both B2B + B2C is preferred, else Exp in on B2B channel.

- Should have strong exp in launching campaigns.

- Strong exp in Digital marketing and Brand management.

- Managing a team of 4-5 people.

- Managing all marketing activities related to Digital channel.

- Interview process: 3-4 Rounds