Head - Marketing - Media

Head Marketing (Only from TV Channel)

- The role holder will be responsible for the entire marketing activities for a Cluster of channels.

- Briefing, liaison with Creative, Media, and PR team on Brand and Property led campaigns.

- End to end campaign planning, management and execution with off-air plan and strategy to be aligned with on-air communication.

- Budgeting, forecasting and planning for Brand and campaigns on annual and monthly basis.

- Planning monthly marketing calendar in liaison with Programming, Research and OAP.

- Media planning and managing execution of ATL, BTL activities on all the campaigns Key campaigns & achievements.

- Developing the Annual Marketing Budget for the brands. Keeping and driving media planning and buying for maximum impact of the campaigns at minimum costs.

- Controlling team scheduling on the on-air deliverable s for the channel to reach out to the maximum viewers.