Head - Marketing - Luxury Retail Brand

JOB DESCRIPTION

Job Title : Marketing & PR Head

Reports to : MD & CEO

Location : Gurgaon

No Of Reportees (If Any) : three

POSITION OBJECTIVE

- Assume complete responsibilities and ownership of the both Marketing and Brand communications (360 degrees) for the organization.

- Drive Business growth through right Brand placement and Customer Engagement and Communication, which thereby increase footfall in the stores and eye balls in the digital space.

Responsibility Accountability Consultation Information (RACI Matrix)

Tasks

Responsible For

Plan, Budgets & Marketing Calendar

Accountable For

Consulted With

Informed To

- Head - Marketing & PR

Business Heads/ C.F.O/ Group C.E.Os

MD & Group C.E.O, C.E.O Formats & Business Heads

External Agency, Retail Operations Store Managers

Corporate Branding

External Agency

Marketing & PR Head

MD & Group C.E.O & Format C.E.O

Business Heads & Department Heads

Brand Activation

Head - Marketing & PR

Brand / Business Heads

C.F.O, Format C.E.O

MD & CEO

PR & Communication

Head - Marketing & PR

Group / Format CEO & MD

Business/ Brand Heads

Group C.E.O & Retail Operations

Digital Media

Digital Agency/ Manager- Digital

Head - Marketing & PR

Business/ Brand Head

MD & C.E.O

Customer Insights

- (Sr.)Manager - CRM/Loyalty

Head - Marketing & PR

Head of IT / C.T.O / Format C.E.O

MD &CEO, Business Head

Visual Styling

Retail Ops / VM

Business/ Brand Head

Head - Marketing & PR

Format C.E.O

- JOB RESPONSIBILITIES:

Budgeting & Planning

- Create the Annual Marketing Plans for the group based on the Annual Operating Budgets of various Brands.

- Present the annual marketing calendar for both the group and individual brands.

Corporate Branding, Media Planning

- Create and update the corporate profile on an ongoing basis.

- Create a roadmap for increase in corporate visibility through creation of collaterals and templates.

- Support the CEO in execution of creative.

- Be the point of contact for all media buying and planning decisions.

Brand Activations

- Support Brands through individual activations, In Mall/ Outdoor SOHs

- Create Marketing properties for corporate and various brand.

- Study Brand promotions of competition brands and ensure the respective brands- competitiveness.

PR & Brand Communication

- Ensure right brand visuals always as per brand guidelines.

- Ensure the placement and association of the brand is line with the Brand DNA.

- Create associations with the bloggers- communities and ensure properties are created for Brand enhancement.

- Ensure right print media presence at better than market rates commercials.

Digital Media

- Manage corporate presence in relevant social media.

- Support in enhancement of employer branding initiatives.

- Ensure appropriateness and frequency of all online content.

Customer Insights

- Ensure all discretional buying patterns of customers are studied through a CRM program

- Build in process that increases customer loyalty.

Brand Visuals

- Will be accountable for driving commercials and production of all visual communication materials (offline and Online)