Head - Marketing - Jewellery

We are looking for Head of Marketing for one our prestigious client based at Bengaluru.

Job Title: Head of Marketing

Location: Bangalore, India

Industry: Jewellery

About Client:

- We are a fast-growing lab-grown diamond jewellery brand that blends cutting-edge innovation with timeless elegance.

- Our mission is to redefine precious jewellery through design and craftsmanship, using grown diamonds. As we expand, we are seeking a dynamic Head of Marketing to lead our brand's marketing strategy and drive growth across all channels.

Key Responsibilities:

Marketing Strategy Development:

- Develop and execute comprehensive marketing strategies to increase brand awareness, drive customer engagement, and boost sales across our retail network and website.

- To define the marketing strategy and plan for ourBrand to move the needle in every market it enters

Brand Positioning:

- Define and strengthen the brand's positioning in the lab-grown diamond jewellery market, aligning with company vision of gaining first mover advantage.

Digital Marketing:

- Lead digital marketing initiatives including SEO/SEM, paid social, email campaigns, content marketing, and influencer partnerships to optimize customer acquisition and retention.

Content & Creative Direction:

- Collaborate with creative teams to develop compelling, high-quality content that resonates with target audiences, including visual assets, product photography, and storytelling for campaigns.

E-commerce Strategy:

- Oversee the online sales strategy, driving traffic to the website, improving conversion rates, and enhancing the overall customer experience on digital platforms.

Performance Marketing & Analytics:

- Use data-driven insights to measure and analyze campaign effectiveness, adjusting strategies based on performance to ensure optimal ROI.

Public Relations & Partnerships:

- Manage PR efforts to enhance brand visibility, forge partnerships with luxury retailers, designers, influencers, and media outlets to strengthen brand associations.

Retail & Events Marketing:

- Develop and implement marketing strategies for retail outlets and pop-up events to drive foot traffic, enhance customer engagement, and increase in-store sales.

Team Leadership:

- Build, mentor, and lead a high-performing marketing team, fostering creativity, innovation, and accountability.

Key Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or related field.

- 6-8 years of experience in marketing roles, with at least 3-5 years in a leadership position.

- Preference for experience with a start up, a fashion / jewellery brand.

- Looking for a "Challenger Marketer" mindset

- Strong on strategy and even stronger on execution.

- Displaying high levels of ownership

- Proven track record in luxury or jewellery marketing

- Strong digital marketing skills with experience in e-commerce.

- Experience working with creative teams and agencies to build brand campaigns.

- Analytical mindset with experience in performance marketing and using data to drive decision-making.

- Excellent leadership skills with experience in building and managing teams.

- Strong communication, interpersonal, and project management skills.

- Thrives while taking on and overcoming challenges.

What We Offer:

- Competitive salary and performance bonuses.

- Opportunity to lead the marketing for a pioneering brand in the luxury space.

- Collaborative and dynamic work environment.

- The chance to be part of the founding team that has a long term vision.

Zameer S