Head - Marketing - IT Services Firm

Our client is a mid-sized IT services company headquartered in Trivandrum, India, with a strong team of 400+ engineers that specializes in providing cutting-edge solutions to clients globally. We specialize in delivering high-quality offshore IT services to clients across various industries, including SaaS and software vendors, as well as businesses seeking to drive innovation through digital transformation and emerging technologies. Our comprehensive portfolio of services includes Custom Software Development, Mobile App Development, Cloud Computing, DevOps, Big Data solutions, IoT, Blockchain, AR/VR technologies, and more. As we continue to expand our footprint in the US market, we are seeking a highly driven and experienced Marketing Function Leader to join our team.

As the Head of Marketing function, you will lead the team in defining and amplifying our brand voice, ensuring that our clients and prospects clearly recognize the value we bring. Your leadership will be instrumental in increasing our brand visibility, driving business growth, and positioning our organization as an employer of choice, both internally and externally.

Key Goals

- Improve brand visibility

- Drive demand generation

- Drive market research

- Drive and Improve pipeline and achieve revenue growth

Key Responsibilities

- Strategize, design, formulate, plan and lead the execution of all the marketing related activities for strategic marketing, corporate marketing and demand generation

- Coordinate with the client facing groups and empower them through insights, data and strategies based on analysis from internal and external sources

- Establish, monitor and manage all campaigns and initiatives through relevant metrics and make recommendations to relevant teams based on these metrics and other leading indicators

- Coordinate with internal teams to lead all branding campaigns (internal and external) that showcase us a great Organization

- Liaison with external agencies to increase the brand visibility of our product as well as grow our business pipeline

- Act as a thought leader & represent us in various industry events as our ambassador

- Mentor & coach the entire marketing team and help them grow personally and professionally

- Continuously innovate and improve our marketing processes

- Contribute by providing contents to our learning and knowledge management initiatives

Key Competencies

- Strong understanding of all areas of marketing like strategic, corporate and digital marketing

- Strong understanding of B2B marketing especially in Technology / Software services marketing

- Deep understanding of IT / Software services marketing, industries, domains, clients etc.

- Very good understanding of technology and well versed with the latest design thinking principles

- Excellent people leadership skills and strong customer focus (internal and external)

- Experience working with developing strategy, business plans, building executive relationships and influencing cross functional stakeholders

- Strong communication, presentation and negotiation skills. Extremely high self-driven attitude, detail oriented, proactive and able to prioritize and manage workloads and meet critical project deadlines

- Able to analyze data, look for trends and provide feedback to the team and management